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Our Story

Uru, meaning "You are you," was founded in Singapore in 2024.

We believe that anyone can be just who they really are.

Our lingerie series, both in the bra and underwear categories,

"Understand," "Real," and "Urs" are united to provide

a one-size selection, a natural-like nudeness, and supports for your body.

We wish for you to be the best “You are you”.